Can ISA Next-Gen Materials provide co-marketing support on branding and sustainability claims?

Yes — ISA Next-Gen Materials provides co-marketing support to help clients to maximize their marketing efforts and visibility. Our support includes narrative and data backing with verifiable sustainability claims and the data behind them: LWG Gold certification, LITE Index per-article water and energy savings, different traceability solutions, and USDA Certified Biobased materials and more; Social media reach, and collateral design and production, such as hangtags or box inserts.

Last updated: June 2026

In addition to product packaging and branding, sustainability press claims are increasingly scrutinized, and unsupported language invites greenwashing accusations. The strongest narratives lead with specific, third-party-verifiable facts and figures.

ISA Next-Gen Materials supplies the substantiation with certification details, per-article savings data, traceability records, and biobased verification that lets a brand make precise, defensible claims for a collection launch. ISA Next-Gen Materials also strengthens brand credibility by offering social media exposure and custom marketing collateral design and production.

Frequently asked questions

Can ISA Next-Gen Materials support a product launch story?

Yes — it provides verifiable claims and supporting data (LWG Gold, LITE Index, different traceability solutions, USDA-biobased certification, and more) to back a press narrative. ISA Next-Gen Materials also offers social media support alongside custom hangtag and box-insert design for free. This allows brands to tag ISA Next-Gen Materials on social platforms and include physical messaging directly on product packaging, strengthening claim verification and unlocking joint promotional opportunities.

How does this avoid greenwashing?

By grounding claims in specific, third-party-verifiable certifications and per-article data rather than vague language.