ISA Next-Gen Materials ("ISA"), the leading manufacturer of sustainable leather and additional materials, is thrilled to announce its collaboration with the Austrian footwear brand Giesswein to introduce the Organic Sneaker Collection. This partnership showcases the innovative use of ISA’s 100% biobased material HyphaLite™, enhancing Giesswein's range of vegan shoes. This collection not only offers superior comfort and breathability but also prioritizes sustainability. With three color options available, Giesswein continues to lead the way in creating stylish and eco-conscious footwear.

Uwe Hutzler, CEO of ISA, says: “We are proud to partner with Giesswein, an innovative and sustainable footwear brand, for the Organic Sneaker Collection. We are embarking on a co-marketing campaign to enhance consumer awareness and understanding of the revolutionary HyphaLite™ material as well as Giesswein’s sustainability commitment. We believe it is crucial for material developers like us to support brands to educate consumers about the materials used in their products and the environmental impact they have. By providing scientific-based information and comprehensive marketing support, we are able to further empower the brand.”

HyphaLite™ material, developed by ISA's COSM™ business unit, is a flagship product known for its 100% biobased composition. Made from certified natural latex, FSC-certified regenerated cellulose fibers, and incorporating mushrooms, this innovative material showcases exceptional sustainability features while ensuring tested manufacturability. Notably, international brands such as Puma, Saucony, Camper and Tamaris have embraced the use of HyphaLite™ in their product lines, highlighting its versatility and eco-friendly qualities.